Google search gets smarter

SAN FRANCISCO: Google has rolled out two new improvements to its popular Internet search service which its engineers said will help guide users more effectively to the information they need.

"Starting today, we're deploying a new technology that can better understand associations and concepts related to your search," Google's search quality team technical lead Ori Allon and snippets team engineer Ken Wilder wrote in a posting on the company's blog.

The technology can offer users more conceptually related search terms at the bottom of the search results page.

Another improvement is the addition of longer "snippets", or lines of text describing the search results.

Users making a complicated search query with more than three words will now get longer snippet, in which the number of lines is increased to provide more information and show more of the words in the search query, the engineers said.