Google buys visual search engine Like.com

NEW YORK: Internet titan Google, which is on an acquisition spree, has bought visual search engine Like.com for an undisclosed amount.

Six-year-old San Mateo-based Like.com facilitates visual shopping for online fashion conscious shoppers to buy accessories and electronics, among other products.

Commenting on the deal, Like.com Founder and CEO Munjal Shah said, "We are truly excited about joining Google as a way to super-size our vision and supercharge our passion."

While Like.com did not disclose any financial details about the deal, a technology blog, Tech Crunch, said the company could be valued at USD 100 million.

"We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more," Shah added.

Like.com will be Google's 24th buyout this year so far. As per the company's recent quarterly filing to the SEC, Google acquired 20 companies in the first half of the year.

Most recently, it bought Slide in August and two firms, ITA Software and Metaweb Technologies, in the month of July.

Like.com is fast-growing in terms of both traffic and revenue and has multiple startups under its belt, as well as a track record of success working with companies such as Real Networks, Oracle, AOL and Nextag.