Gender disparity: Women comprise less than 25% of Facebook's user base in India

Out of the 94 million monthly active users in India, 72 million are men- which amount to a staggering 76% of the total Facebook population in India.

Gender disparity: Women comprise less than 25% of Facebook's user base in India
NEW DELHI: While people may be sceptical about Facebook's future in the US and Europe, the social media giant is busy clocking impressive figures in emerging economies. Going by numbers, Facebook doesn't need to be immediately wary of rivals like Snapchat.

The company announced its fourth quarter earnings for 2013 and now boasts of some 94 monthly active million users in India, out of its total user base of 1.22 billion monthly active users.

The other interesting thing to note is that out of the 94 million monthly active users in India, 72 million are men- which amount to a staggering 76% of the total Facebook population in India.

The female community, often touted as the number churners for the booming e-commerce industry in India, seems to shy away from social media interactions.

In terms of overall figures, Facebook saw a 45.32 per cent growth in the number of monthly active users while revenues increased by 28% QoQ to reach $2.59 billion. Its the mobile monthly active users category that saw an enormous surge over the year 2013.

Mobile monthly active users on Facebook grew by a whopping 118% from Q4 2011 to reach 945 million people in 2013. Of the two types of users who accessed Facebook through mobile (website and app), about 296 million accessed the site from mobile phones alone.
ADVERTISEMENT

Asia, as an overall geography also seems to be doing well for Facebook. Though a major chunk of the revenue came from US and Canada, Facebook's advertising revenue from Asia was a significant $318 million.
Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
Download
The Economic Times News App
for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
READ MORE
ADVERTISEMENT

READ MORE:

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Business News › Tech › Internet › Gender disparity: Women comprise less than 25% of Facebook's user base in India
Text Size:AAA
Success
This article has been saved

*

+