Fidelity-backed Hootsuite partners with ValueLabs

HYDERABAD: Vancouver based technology unicorn Hootsuite has partnered with enterprise consulting and system integration services company ValueLabs.

The Hyderabad based company will work with Hootsuite for solutions on social media campaign management, marketing and advertising.

The Hootsuite App Directory gives customers ability to integrate Hootsuite with 150 solutions including CRM, customer support, and marketing automation to deep listening and analytics.

“ValueLabs’ services expertise and knowledge of digital media solutions will be a strong asset to our clients as they develop and integrate social into their strategic initiatives,” said Kevin O’Brien, vice president of partners at Hootsuite.

Social media marketing software maker Hootsuite will work with ValueLabs on content creation and publishing, workflow management, analytics, campaign management and other areas.

“With this partnership, we combine Hootsuite’s strong social relationship platform and our proven domain and technology expertise to create industry-specific digital marketing solutions,” said Ram Manjeri, senior vice president of sales and marketing at ValueLabs.