eBay partners with Best Deal TV for exporting celebrity-endorsed products to US, UK

MUMBAI: Online marketplace eBay India today announced that it has partnered with 24/7 home shopping channel Best Deal TV to enable export of celebrity-endorsed products to the US, Australia and the UK.

Best Deal TV will list 2,000 stock keeping units (SKUs) across home, fashion and lifestyle categories, with products being endorsed by leading Bollywood celebrities on eBay.

"eBay India's cross-border trade (CBT) business today provides 20,000 entrepreneurs an opportunity to export to global audiences. This business has grown exponentially and is a strategic fit to our growth in India," eBay India Vice President and Managing Director Latif Nathani said.

"We aim to expand Best Deal TV products offering to over 17 countries in the next six months," Nathani said.

He further said that the partnership with Best Deal TV will enable eBay to offer credible and celebrity-endorsed products to audiences across these three countries.

"Since our launch, we have been getting a lot of interest from Indians residing internationally, wanting to buy our exclusive celebrity products. The collaboration with eBay India will help us service those and many other Bollywood-loving customers worldwide," Raj Kundra Chief Executive of Best Deal TV India said.

As per eBay Census of 2014, the US, Australia and the UK are the top three countries that contribute to the cross- border business of India's unit of US-based e-commerce giant.

eBay India sellers can use any of the 39 eBay worldwide sites to export products to around 157 million active buyers around the world.

At any given time, there are over 3.5 million live listings from India on eBay worldwide sites across lifestyle, collectibles and media verticals, the company said.