eBay India launches initiative to promote mobile commerce

NEW DELHI: eBay India today announced the launch of its ' Deals@10PM' initiative, aimed at helping more people shop online using their mobile phones.

Available between February 26 to 28, eBay will offer mobile only deals across different products categories like perfumes, watches, audio accessories, auto accessories and video games from 10 PM to 12 midnight, eBay said in a statement.

"A survey conducted last year indicated that 78 per cent shoppers prefer shopping on mobiles to get great deals on purchases and 45 per cent shoppers said they accessed shopping sites only at night. On eBay India, 24 per cent of all customers visit via a mobile device," eBay India Head Mobile Commerce Santosh Rao said.