British High Commission launches Facebook page in Hindi

NEW DELHI: In an attempt to reach out to more people in India, the British High Commission today launched its Facebook page in Hindi with an aim to communicate more effectively with youth and encourage them to visit Britain for tourism, study and investment.

"The new Hindi language Facebook page will open a new window to Indians who want information in their own language, whether they are interested in studying in the UK, visiting for holidays, doing business or just want to find out more about us," said Stuart Adam, Director (Press and Communications).

The Hindi Facebook page will be updated on a regular basis with fresh content covering the UK's partnership with India.

"The page will also offer us an opportunity to hear India's views about the UK, to engage on current issues, and provide the kind of content Indians want to see. The Foreign and Commonwealth Office's digital strategy sets a clear, ambitious vision of how it will make use of digital to improve foreign policy and communications and to transform its services," Adam said.

The British High Commission launched its Hindi website in 2010 with similar objective of providing information on business, visas, studying in the UK and planning a holiday.

"As a million more Indians come online every month, we want to ensure that Britain connects in an accessible manner," said Adam.