BigAdda to use Jivox platform

BANGALORE: BigAdda today said it has partnered with online advertising platform Jivox to use its services for posting video advertisement on the internet to reach viewers across the country.

Jivox provides an integrated service that allows an advertiser to create, publish and closely monitor or refine performance of a video advertisement on the internet.

"We are happy to partner with Jivox. We believe that the Jivox Video Playing Technology represents the best of breed and will allow us to deliver and monetize our video assets effectively," BigAdda Chief Operating Officer Shivanandan Pare said in a statement.

BigAdda has also joined the Jivox Premium Video Network. Jivox enables publishers to monetize their video assets with its online video and service that connects publishers with local and nation-wide advertisers.

"BigAdda, the web 2.0 and mobile social network enables networking-based on individuals and interests and represents a prime opportunity for advertisers to engage with a very important, emerging demographic using video," Jivox India Managing Director Naren Nachiappan said.