Amazon ups the ante to tap sellers in Indian market

NEW DELHI: Aiming to increase its seller base in India, e-commerce major Amazon today launched two initiatives for sellers, promising an accelerated and friction-free experience for selling products on the platform.

The US-based firm launched the Self Service Registration (SSR) and Amazon Easy Ship for sellers in India.

"SSR provides sellers an accelerated and friction-free path to selling on Amazon and with Amazon Easy Ship, sellers can leverage Amazon's investments in logistics to have their orders on Amazon.in shipped straight from their own warehouses," it said in a statement.

The initiatives will help sellers improve their delivery experience and to scale and grow their online business cost effectively and profitably, it added.

Amazon SSR enables sellers irrespective of their size, location and size of catalogue, to self-register on the Amazon marketplace and start selling within a day without any third party intervention, making the process quick, easy and transparent.

While, Amazon Easy Ship the seller has to pack the shipment and confirm to Amazon that they are ready to ship. Amazon Logistics collects the shipment and ensures that the product is delivered to customers in 2-4 days.

With SSR and Amazon Easy Ship in addition to Selling on Amazon and Fulfillment by Amazon, sellers can now not only tap into online channel easily and quickly, but also offer the customers a delightful experience, Amazon India GM and Director (Seller Service) Amit Deshpande said.

"Initial response to Amazon Easy Ship, has been extremely encouraging. Within two weeks of adopting the service, our sellers have seen an average of 30 per cent growth in sales," he added.