Wipro appoints Sarah Adam-Gedge as MD for Australia, New Zealand

Bengaluru: Wipro Ltd. has appointed Sarah Adam-Gedge as managing director for Australia and New Zealand to tap into the region's growing demand for digital transformation solutions.

Adam-Gedge last served as the managing director of Publicis Sapient Australia. Before that, she held various senior executive roles as MD of Avanade Australia, managing partner and vice president at IBM, managing partner at PwC and partner at Arthur Andersen.

As the P&L leader for ANZ, she would focus on the Bengaluru-headquartered software services company’s vision for business growth, revenue expansion, client relationships, talent development, industry connections and brand building, according to a statement.


Adam-Gedge, who worked in project and service-based consultancies for more than 25 years across Australia and New Zealand, Asia-Pacific, Middle East and Africa and Latin America, has experience in leading digital transformation initiatives for large organisations globally with a successful track record of driving growth, profitability, business agility and managing relationships with customers and the influencer ecosystem.

“I’m excited to welcome Sarah Adam-Gedge and confident that her leadership and deep understanding of this market will help clients succeed and drive our growth ambition in this region,” NS Bala, CEO (APMEA) at Wipro, was quoted as saying in the statement.

Adam-Gedge is a Chartered Accountant (member of CAANZ), holds a Bachelor of Business (Accounting) from the Queensland University of Technology and is a graduate of Australian Institute of Company Directors. She is also a non-executive director of Austal, and a member of the National Diversity & Inclusion Council for ACS.

“Wipro has strong values and is highly respected in the market, and this resonates with clients, partners and team members,” she said. “I am delighted to have the opportunity to support Wipro's clients as they accelerate their digital and technology-led change initiatives.”