Sustainability key goal, AI and 5G prime drivers: study

A new study by enterprise data cloud company Cloudera finds that nearly 30% of business decision-makers in India are now increasing investments in environmental, social and corporate governance (ESG) -- ahead of increasing market share (27%) or accelerating financial growth (24%).

Further, knowledge workers believe that 60% of the data their business uses on a day-to-day basis should be focused on doing good for the communities it serves. This is a sentiment 58% of business decision-makers agree with. The study, Limitless: The Positive Power of AI Study, surveyed 2,213 enterprise business decision-makers and 10,880 knowledge workers in the USA, EMEA, India and APAC.

“The pandemic has dramatically accelerated the pace of tech adoption across industries and sectors, and created a more digitally-savvy ecosystem,” said Vinod Ganesan, Country Manager, Cloudera India.

“With sustainability increasingly becoming a key business priority for Indian organizations, emerging technologies like big data, AI , ML and 5G are reshaping the way businesses operate. While innovation continues to be the main focus, business decision-makers are also looking to increase productivity and improve customer experience.”