ShopX opens its ‘ShopX Open Architecture’ platform to brands, sellers

Pune: Online B2B platform ShopX will allow brands and sellers to use its platform to digitise their existing supply chains using the ‘ShopX Open Architecture’.

At present, about 98% of the retail value still moves through existing supply chains.

Historically, companies in this industry have taken a “full stack” approach to eB2B, building their own “parallel supply chains” and often even holding inventory in large warehouses, and moving it using large fleets of parallel transportation infrastructure.


“During Covid-19, we got an opportunity to take a pause and think hard about our industry,” said Amit Sharma, chief executive officer of ShopX. “We realised that the long-term change is happening in the direction of an evolution from a monolithic commerce architecture to an open and interoperable architecture, which will unlock tremendous scale and efficiency for ShopX, its partners and the entire ecosystem.”

Brands are increasingly looking to connect directly with retailers and consumers.

The ShopX Open Architecture will provide a comprehensive, flexible and open technology and business platform to brands and suppliers. Brands and suppliers can configure the platform to their choice and use either parts or all of it.

Retailers will get selection and optionality, and the company is currently in talks with two global consumer goods brands to power their nationwide distribution.

Sharma said that the organisation has been realigned towards this change, and that this will monetise the underlying assets much more profitably.“The addressable market for this space can be expanded at least 10 times using this approach,” he said. ShopX offers an open architecture platform that allows brands and suppliers to use the platform to achieve distribution at scale across geographies.