Infosys And Adobe join hands to incorporate AI in marketing

IT services bellwether Infosys announced a strategic collaboration with Adode to transform marketing life cycle of global brands with artificial intelligence (AI), according to a statement on Wednesday. Infosys Aster marketing suite and Adobe will launch a joint offering under the partnership for global brands and marketers to unify customer experience at scale, personalise content to drive growth and streamline workflows. The financial details of the deal were not divulged.

Infosys Aster is a set of AI-amplified marketing services, solutions and platforms for enterprises. It offers AI-powered agility for marketing value chain with creative services, experience design, digital commerce, marketing technology orchestration, performance marketing and marketing operations.

Adobe helps brands create personalised, data-driven campaigns across touchpoints, combining content, data, and AI to create seamless, real-time experiences intended to encourage customer loyalty and growth.


Infosys CMO Radar 2024 noted that AI has helped chief marketing officers (CMOs) widen their impact on business, with 62% seeing their influence grow over broader corporate decisions.

“This joint offering is integral to the customer experience personalisation approach that we are driving at Infosys, and is positioned to be a foundational capability for CMOs to drive the growth-focused marketing they’ve always aspired to,” said Sumit Virmani, executive vice president (EVP) and global chief marketing officer at Infosys.

“Adobe and Infosys are bringing together creativity, marketing and AI innovations to transform Customer Experience Orchestration, streamlining the creation and delivery of compelling experiences across every touchpoint and channel,” said Anil Chakravarthy, president of digital experience business at Adobe.