Xerox to add more channel partners in India
Document management company Xerox said it would increase the number of channel parters in India by adding another 150, and spend Rs 20 cr on marketing and promotion.
By PTI |
NEW DELHI: Document management company Xerox on Tuesday said it would increase the number of channel parters in India by adding another 150, and plans to spend Rs 20 crore on marketing and promotion of its product range this year.
The company today introduced a new range of printers in a global launch kicked off from India. The products will be subsequently rolled out in 162 countries.
"We will add another 150 channel partners targeting primarily the IT channel space. The company will also invest Rs 20 crore in 2008 on marketing and geographic expansion with a focus on small and medium business," Xerox India Office Business Group Director Princy Bhatnagar told reporters here.
He said currently the company has around 350 channel partners in India and had spent Rs 15 crore on marketing and promotion last year.
"We plan to reach out to tier II and tier III markets to accelerate the market penetration in the SMB space. We will be rolling out a multi-city roadshow across top 15 non-metro cities to showcase Xerox's newly launched products to our channel partners and customers across India," Bhatnagar said.
According to AMI Partners, a market research firm, India will be the fastest growing major market in the Asia Pacific, with IT spending set to increase more than 20 per cent in 2008 to 9.7 billion dollars.
Commenting on the importance of Indian market, Xerox Desktop Multifunction and Printer Business vice president and general manager Unit Carl Bothner said, "India is a strategic market for Xerox Corporation and the launch here is a perfect kick off to our global product launch."
The company today introduced a new range of printers in a global launch kicked off from India. The products will be subsequently rolled out in 162 countries.
"We will add another 150 channel partners targeting primarily the IT channel space. The company will also invest Rs 20 crore in 2008 on marketing and geographic expansion with a focus on small and medium business," Xerox India Office Business Group Director Princy Bhatnagar told reporters here.
He said currently the company has around 350 channel partners in India and had spent Rs 15 crore on marketing and promotion last year.
"We plan to reach out to tier II and tier III markets to accelerate the market penetration in the SMB space. We will be rolling out a multi-city roadshow across top 15 non-metro cities to showcase Xerox's newly launched products to our channel partners and customers across India," Bhatnagar said.
According to AMI Partners, a market research firm, India will be the fastest growing major market in the Asia Pacific, with IT spending set to increase more than 20 per cent in 2008 to 9.7 billion dollars.
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Commenting on the importance of Indian market, Xerox Desktop Multifunction and Printer Business vice president and general manager Unit Carl Bothner said, "India is a strategic market for Xerox Corporation and the launch here is a perfect kick off to our global product launch."
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