Worldwide shipment of devices to reach 2.5 billion units in 2014: Gartner
"There is no doubt that there is a volume-versus-value equation, with Android users purchasing lower-cost devices compared to Apple users," an analyst said.

"The device market continues to evolve, with buyers deciding which combination of devices is required to meet their wants and needs. Mobile phones are a must have and will continue to grow but at a slower pace, with opportunities moving away from the top-end premium devices to mid-end basic products," said Ranjit Atwal, research director at Gartner. "Meanwhile users continue to move away from the traditional PC (notebooks and desk-based) as it becomes more of a shared content creation tool, while the greater flexibility of tablets, hybrids and lighter notebooks address users' increasingly different demands."
Mobile phones are expected to dominate overall device shipments, with 1.9 billion mobile phones shipped in 2014, a 5% increase from 2013. Ultramobiles, which include tablets, hybrids and clamshells, will take over as the main driver of growth in the devices market from 2014, with a growth rate of 54%.
In 2014, the worldwide tablet market is forecast to grow 47% with lower average selling prices attracting new users. Worldwide shipments of traditional PCs are forecast to total 278 million units in 2014, a 7% decline from 2013. Driven by an uptake in Windows ultramobiles, the PC market is estimated to remain flat in 2014 (0.2 percent), after a decline of 9.9% in 2013.
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