Tata Docomo to open 100 Dive-in-Stores across the country

AHMEDABAD: Tata Docomo, the GSM brand of telecom major Tata Teleservices today said it plans to open 100 'Dive-in-Stores' across the country, which are exclusive product experience zones for the customers.

"The company plans to open 100 Dive-in-Stores across the country by this fiscal end, which are exclusive product experience zones for the customers," Gujarat Tata Docomo Chief Operating Officer Nipun Sharma told reporters here.

"Such stores shall come up with an investment of Rs 100 crore," he said.

"As part of this national roll out plan 16th such store was inagurated in Ahmedabad today, which is the second in Gujarat after Vadodara," Sharma said.

The company is putting on display it's cutting edge technology at such stores for the customers to come and experience, besides showcasing a vivid range of handsets and series of value added services offered by it, he said.

Amongst one of the fastest growing players in the telecom sector, the company claims to be adding around 2.8 million subscribers per month.

"Nationally we have a subscriber base of 31 million customers and we are adding close to 2.8 million subscribers monthly," Sharma said.

For Gujarat the company has launched half call rate plan which offers call rate of one paise per two seconds, company spokesperson said.