STK to enter India smartphone market this month, plans local manufacturing

NEW DELHI: STK, the London born brand, Tuesday said it plans to enter the Indian handset market this month with the launch of smartphones in Rs 2,999 to sub- Rs 9,999 range under the STK Mobiles brand, following its success in the country's mobile phone accessories market.

The company said that it wants to be among the top three online selling brands in India in this segment within two to three years.

"With the mission to bring the impressive ?mobile experience to customers at affordable prices, the company plans to ‘redefine luxury’ in the mobile market in India, with the diverse portfolio of more than 10 mobile phones across categories by December 2016," the company said in a statement.

STK said that it is in advanced discussions with various state governments to set up manufacturing and R&D centres in India.

The brand plans to initially launch devices including the flagship HERO X, which will feature a patented inbuilt software application known as STK Care.

“Our flagship products shall be one of the most unique offerings making us the new face of affordable Luxury in India. There's a lot of patented technology we're building for India, which will cater to the local market, focused on enhancing the user experience and giving more," Henri Salameh, Global Head & Executive Director of STK, said in the statement.

STK Mobiles is currently available in 20 countries across Latin America, Middle East, Africa and UK, and said it has sold over 3 million units in a short span of time.