Sony launches high-end cameras, lenses for professionals

NEW DELHI: Technology giant Sony today launched new high-end mirrorless cameras priced Rs 94,990 onwards and lenses starting Rs 24,490, aimed at professional photographers and enthusiasts.

"The alpha7 and alpha7R from Sony set an exciting new benchmark in digital imaging. A game-changing blend of imaging power and portability, both mirrorless models redefine the creative options of full-frame photography in a palm-sized interchangeable lens camera," Sony Corp Head (Digital Imaging) Tsutomu Hamaguchi said.

The alpha7 (24.3 effective megapixels) and alpha7R (36.4 effective megapixels) have nine customisable buttons and 46 assignable functions. The alpha7 is priced at Rs 94,990, while the alpha7R would be available for Rs 1,24,990.

The cameras would be available in the market by end of December this year.

Both the cameras are Wi-Fi and NFC-enabled, allowing one-touch wireless connections with Sony's Xperia or other NFC-compatible Android smartphones and tablets.

Sony said the alpha7R weighs 407 grams (body only) and is the the world's smallest, lightest interchangeable lens camera with a full-frame sensor.

The company has also launched six new lenses priced between Rs 24,490 and Rs 199,990.

Besides, Sony has introduced Cyber-shot RX10 premium bridge camera (20.2 effective megapixels), which offers DSLR-style imaging without the need to carry interchangeable lenses. The device is priced at Rs 84,990, which will be available by the end of next month.