Samsung to retain multi-platform strategy for phones

NEW DELHI: Samsung on Monday said it will continue with its multi-platform strategy in smartphones as the company launches phones across android, windows phone and its own Bada operating system.

The Korean major, that has a 24% market share in the Indian mobile phone market, said it will launch at least 3-4 new phones monthly. “India is a fast-growing mobile market and we will continue to strengthen our portfolio across price points,” Ranjit Yadav, country head for Samsung’s Mobile and IT business, said.

He said the new products would be on all platforms. “Even though we are investing in Bada operating system, Samsung will not restrict itself to any one particular platform. We want to give choice to customers and thus will continue to offer phones on android and windows phone operating systems.”

The company introduced three new phones — Omnia W (Rs 19,990), Wave III (Rs 19600) and Galaxy Y (Rs 7830) — on different operating systems.

Yadav said smart phones were the fastestgrowing category in mobile phones and their share was rising rapidly.