Samsung targets Rs 2500-crore business during festival season

VISAKHAPATNAM: Home appliances and electronics major Samsung India on Tuesday said it has set a target of achieving Rs 2,500-crore business through its festival season sales campaign.

The 45-day ' Samsung Smart Utsav', which commenced from September 15, has seen the South Korean company launch a slew of new products, purchase offers and goodies.

The firm has set a target of Rs 2,500-crore business during 'Samsung Smart Utsav', Samsung India Vice-President and Business Head, Home Appliances, Mahesh Krishnan said here.

He was addressing a press conference organised in connection with the announcement of a lucky winner's name under the promotional campaign.

Krishnan said the company would give away gifts worth Rs 150 crore during the 45-day offer period.