Samsung launches an array of products for Indian market

LONDON: South Korean electronics major Samsung has unveiled nine new products that are likely to hit the Indian market over the next few months at an event here.

Keeping in line with its aim to consolidate its presence and increase its revenue base by over 30 per cent in India, Samsung has been on a major product launch spree.

The Ativ Q tablet that runs both Android and Windows 8 were among the range of products launched at the Samsung Premiere 2013 event, held in London recently.

"Not only will you get access to Android apps via Google Play, but you will also be able to transfer files or share folders and files from Windows 8 to Android," Samsung said about the tablet.

With a global strategy to cash in on the popularity of its Galaxy S4 series, Samsung also unveiled a water-resistant version of the company's flagship handset called Galaxy S4 Active.

Also launched at the event was Galaxy S4 Zoom, a smart-phone with a 16 megapixel camera and a 10x optical zoom. It uses Google's Android operating system, and contains optical stabilisation to help photographers.

"As communication continues to become increasingly visual in nature, people wish to capture and share their moments in the highest quality possible, but often do not have the space or inclination to carry a dedicated camera for this purpose," said Samsung mobile head JK Shin.

Other devices announced by Samsung at the event included the successor to the Series 9 laptop, the Ativ Book 9 Plus, featuring a similar display, but have a touchscreen and claims to have 12 hours of battery life weighing just 1.39 kg.