Qualcomm to sell smartwatch for $350 from December 2

NEW YORK: Close on the heels of Samsung and Sony, mobile chipmaker Qualcomm is now joining the smartwatch bandwagon with its Qualcomm Toq hitting retail shelves on December 2.

Qualcomm's wholly-owned subsidiary, Qualcomm Connected Experiences, will make available the Android Jellybean-powered Toq to consumers on Cyber Monday, December 2, 2013, Qualcomm said in a statement.

Cyber Monday is a term popularised by marketing firms in markets like the US, Canada, the UK, etc encouraging people to shop online following the festival rush of Thanksgiving and Black Friday.

Toq will be priced starting $349.99 and will be available through toq.qualcomm.com.

Featuring Qualcomm's Mirasol display technology, the smartwatch will have multiple days of battery life and visibility even in bright sunlight.

It will also have features like AllJoyn interactions and WiPower LE wireless charging.

"Like a traditional watch, Toq displays information at a glance with no on/off switch. And paired with a smartphone to receive notifications and content, it allows the watch to seamlessly merge our physical and digital lives," Qualcomm chairman and CEO Paul E Jacobs said.

Leveraging these and other industry-leading technologies, Qualcomm and its partners will enable new product opportunities and consumer experiences, he added.

Using the Bluetooth wireless technology on the smartwatch, consumers will be to accept/reject calls, view text messages and meeting alerts, and selectively receive notifications from their smartphone.