Ovi to be phased out and rebranded as Nokia from July

KOLKATA: Nokia today announced that it will phase out its Ovi brand and rebrand it as Nokia from July.

"The target for rebranding is 18 months, but we hope to do it earlier. It will be seamless switchover to the new brand and there will be no impact on customers," Nokia marketing director Viral Oza said here on the sidelines of the launch of a dual sim phone.

The new devices to be launched will have the new branding of Nokia and for older handsets new applications will be upgraded gradually, he said.

The company expected to do well in the dual-sim phone market that contributed 40 per cent of the total Indian handset market.

The dual sim handsets launched are manufactured at Nokia's Chennai plant, Oza said.