OnePlus to set up 8 pop-up stores in India

Chinese premium smartphone maker OnePlus is going to set up eight pop-up stores in as many cities to support sales and create buzz ahead of the launch of its latest smartphone, the company announced in a media statement.

These pop-up stores will be rolled out from September 27 in Mumbai, Bengaluru, New Delhi, Pune, Hyderabad, Chennai, Ahmedabad and Kolkata.

The company said pop-up stores have been a part of the OnePlus launch culture since its initial days and have become synonymous with the brand in India. It said the OnePlus 7 Series pop-ups saw phenomenal response with people queuing up to purchase the latest flagships from the brand.


The company is going to announce its foray into television - OnePlus TV, and its latest smartphone OnePlus 7T next week in India.