OnePlus ropes in Amitabh Bachchan as brand ambassador

MUMBAI: Chinese mobile technology company OnePlus has roped in Bollywood star Amitabh Bachchan as its brand ambassador in India. The company said that Bachchan resonates well with the brand personality of OnePlus as he is not only the finest and the most admired actor but also a person of immense credibility.

The company said that association with Bachchan is a milestone for the brand’s growth story in India as he is a successful actor and someone who has been instrumental in pushing the envelope in the Indian entertainment industry.

It said in a statement that Bachchan has redefined what can be done as an actor with each of his performances, something that OnePlus endeavours to achieve with every new product they launch.

Pete Lau, CEO of OnePlus, said, "We are delighted to welcome Amitabh Bachchan as our brand representative in India. As the brand grows to the next level, we aim to continue to bond with our community in a more meaningful and engaging way. Our association with Bachchan will further strengthen this bond, give our users a greater sense of purpose and help the brand scale to new heights."

Bachchan added, "It gives me pleasure to be working with the most exciting technology brand in India, OnePlus, a disruptive technology company known for its premium quality and craftsmanship. Being a OnePlus user myself, I am thrilled to represent the brand in India and become a part of the passionate community of OnePlus fans to take the brand legacy ahead."