Nokia most trusted brand in India: Survey

MUMBAI: Mobile handset maker Nokia has emerged as the most trusted brand in India, ahead of homegrown Tata which is at No 2, while social activist Anna Hazare is placed above master blaster Sachin Tendulkar, according to a recent survey.

The survey, 'The Brand Trust Report, India Study 2012' released here today, placed the South Korean consumer durable firm LG in the third position. Korean consumer electronics and appliances maker Samsung and Japanese firm Sony are at number four and five, respectively.

Undertaken by Trust Research Advisory (TRA), the survey that also included personalities as brands, puts Hazare at the 106th slot, while the batting maestro Sachin Tendulkar is placed at the 234th position, followed by actor Salman Khan, who is put at 355th place.

The survey conducted in August, takes into account the responses and views on 17,000 brands from over 2,700 participants across 15 cities in the country.

"The results are based on the level of trust every individual has in all these brands," TRA Chief Executive Officer N Chandramouli told reporters here.

Other big names that made their way into the top 10 trusted brands are Maruti, Bajaj, LIC, Airtel and Reliance in that order.

The survey notes that Tata group Chairman Ratan Tata is ranked at 583, followed by Vijay Mallya at the 603rd position. Car stylist Dilip Chabria is ranked at 863 ahead of Reliance Group of Industries Chairman and Managing Director Mukesh Ambani, who is ranked at 894th position.