Motorola to focus on affordable handsets

NEW DELHI: Motorola Mobility won’t be launching a sub-$100 smartphone in India, but will focus on affordable handsets and possibly introduce a smartwatch in the second half of the year.

“We are one of the most recognised brands in India and we want to be a dominant brand here,” head of India operations Amit Boni told ET.

“We’re hoping to have a much better second half this year with a fairly exciting line of products coming up in India as well as globally, including Moto 360,” he said.

The Moto 360 smartwatch has been touted as a tough competitor to Apple’s iWatch. India is one of the most important markets for Motorola.

However, it will not follow competitors that are launching devices at sub-$100 devices, and instead offer high quality devices at affordable prices. “We’re not into price war. It’s not a strategy for us at all,” Boni said, adding Motorola will not bring in new smartphones at less than realistic prices.