Microsoft cuts Xbox 360 price
Microsoft cut the price of its best-selling Xbox 360 Pro model game console with a 20 gigabyte hard drive to $299 from $349.
By ET Bureau |
SEATTLE/MUMBAI: Microsoft cut the price of its best-selling Xbox 360 Pro model game console with a 20 gigabyte hard drive to $299 from $349. The company also introduced a new Xbox 360 model with a 60 gigabyte hard drive, which will go on sale in stores in the US and Canada for $349 in early August.
ET had reported on July 5 that the software giant was considering cutting the price of Xbox 360 across markets including India.
Microsoft announced the price cut and a new model before the start of this week���s E3 video game industry trade show in Los Angeles. The price cut was widely reported in game industry blogs since last week. The company last cut the price of the Xbox Pro in August, from $399 to $349, prior to the release of blockbuster title, ���Halo 3���, the following month.
A cut to $299 makes the Xbox 360 Pro $100 less than Sony���s PlayStation 3 with a 40 gigabyte hard drive. Microsoft is locked in a three-way competition with Nintendo���s Wii and the PlayStation 3, which comes with a high-definition Blu-ray video player. Price cuts from Nintendo and Sony seem unlikely.
Observers said Microsoft could delay a price-cut announcement in India until the exchange rate stabilises. The decision could also depend on the market situation and the inventory position. An India announcement is expected around Diwali when festive sales traditionally pick up.
ET had reported on July 5 that the software giant was considering cutting the price of Xbox 360 across markets including India.
Microsoft announced the price cut and a new model before the start of this week���s E3 video game industry trade show in Los Angeles. The price cut was widely reported in game industry blogs since last week. The company last cut the price of the Xbox Pro in August, from $399 to $349, prior to the release of blockbuster title, ���Halo 3���, the following month.
A cut to $299 makes the Xbox 360 Pro $100 less than Sony���s PlayStation 3 with a 40 gigabyte hard drive. Microsoft is locked in a three-way competition with Nintendo���s Wii and the PlayStation 3, which comes with a high-definition Blu-ray video player. Price cuts from Nintendo and Sony seem unlikely.
Observers said Microsoft could delay a price-cut announcement in India until the exchange rate stabilises. The decision could also depend on the market situation and the inventory position. An India announcement is expected around Diwali when festive sales traditionally pick up.
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