Micromax overtakes Apple to occupy number two slot in tablet market in India

Micromax has overtaken Apple to occupy number two slot in the tablet market in India in the second quarter, as per the data released by International Data Corporation (IDC).

While the homegrown brand had a 14% market share as compared to Apple’s 9%, it was closing in on Samsung which held on to its top position with a 19% market share, a dip of 3.5% over the last quarter.

The Indian tablet market has indicated early signs of recovery in the second quarter (April-June) of 2014 after taking a sharp hit in the past couple of quarters. Tablet shipments stood at 0.86 million units in Q2 2014, which is a quarter-on-quarter growth of 9% over first quarter (January-March) 2014, said the data.