Micromax eyes 50% increase in handsets sale in Madhya Pradesh

INDORE: Leading mobile handset manufacturer Micromax Informatics today said it aims to increase sales of its smartphone handsets by 50 per cent in Madhya Pradesh to further strengthen its presence in the state.

"At present, we sell 1,50,000 mobile handsets per month including 50,000 smartphone handsets in MP. We intend to increase the smartphone handsets sales by 50 per cent in the state," Micromax Informatics Chief Executive Officer Vineet Taneja told reporters here.

He described Madhya Pradesh as a major market for affordable smartphones, adding that the state has a telecom subscriber base of about 40 million.