Micromax and MTS join hands to launch smartphone Canvas Blaze for Rs 10,999

NEW DELHI: India’s largest home-grown mobile phone maker Micromax said Wednesday that it will introduce a range of co-developed smartphones to provide high-speed data services together with Sistema Shyam Teleservices Ltd that offers mobile phone services under the MTS brand.

The duo launched Canvas Blaze 3G Android smartphone with 5-inch touchscreen, 8 mega pixel rear camera and dual sim, priced at Rs 10,999 on Tuesday. Canvas Blaze comes with introductory offer of free data and voice benefits for six months to its consumers.

“This smartphone will help consumers enjoy the 3G EVDO network of MTS while retaining their GSM number. Supported by strong distribution channel and retail presence of both the companies, out aim is to catalyze the mobile internet penetration in the country,” said Micromax co-founder Vikas Jain.

Micromax has 10.1% market share in the smartphone mobile handset business while MTS is a new service provider on the CDMA platform. The Canvas Blaze will be available across all retail outlets in India from December 16.