Idea launches new 3G phone at Rs 5,994

MUMBAI: The third largest GSM operator Idea Cellular today launched ID 918, a dual-SIM Android smartphone on the third generation mobile spectrum platform priced at Rs 5,994.

The chief marketing officer of the company Sashi Shankar said that with the company breaking the Rs 6,000- barrier, will help drive usage with this dual SIM.

The overall 3G customer base in the country is currently estimated at nine million with Idea accounting for about one third of it.

This is the third 3G handset offering from the Aditya Birla group controlled company after Blade and Id-280, which together have notched up over 1 lakh units in sales since the launch last December.

The Idea ID 918, made by Alcatel in China, runs on Android 2.3 and has a 3.2-inch touchscreen display.

Along with the handset, Idea is also offering benefits worth Rs 2,340 apart from a 2 GB data per month for three months after 48-72 hours of recharge.