HP to explore SME sector for printers
Hewlett-Packard India, a leader in the printing solutions space, plans to tap the rising demand for printers in the small and medium businesses segment, a top official said today.
By PTI |
HYDERABAD: Hewlett-Packard India, a leader in the printing solutions space, plans to tap the rising demand for printers in the small and medium businesses segment, a top official said today.
We see huge potential demand for printing from IT/ITeS, pharmaceutical, entertainment and e-governance initiatives, HP India's Country Category Manager (Imaging and Printing), Ajay Rawal told reporters here.
Rawal said the company is also keen on energy saving initiatives with instant-ON technology, which eliminates or minimises warm up time. Also, the toner particles now have wax element that melts quickly, improves efficiency at work, he added.
He said three of HP's top-selling printers were HP LaserJet P1007, HP MFP M 1005, and HP ColorLaserJet 1215. LaserJet P 1007 will now be available for a reduced price of Rs 5,999, he added.
Rawal said Laser printers are expected to constitute 50 per cent of the total printer market from the current 38 per cent.
We see huge potential demand for printing from IT/ITeS, pharmaceutical, entertainment and e-governance initiatives, HP India's Country Category Manager (Imaging and Printing), Ajay Rawal told reporters here.
Rawal said the company is also keen on energy saving initiatives with instant-ON technology, which eliminates or minimises warm up time. Also, the toner particles now have wax element that melts quickly, improves efficiency at work, he added.
He said three of HP's top-selling printers were HP LaserJet P1007, HP MFP M 1005, and HP ColorLaserJet 1215. LaserJet P 1007 will now be available for a reduced price of Rs 5,999, he added.
Rawal said Laser printers are expected to constitute 50 per cent of the total printer market from the current 38 per cent.
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