HP launches new printers; expands print services offering

MUMBAI: Betting big on the managed print services (MPS) market in the country, technology giant HP said today it will expand its ongoing programme to include partners to deploy solutions across SMBs and enterprises.

Globally, MPS is estimated to be a USD 30 billion opportunity as companies look at outsourcing printing management and needs to companies like HP and Canon and move to an opex model.

"Companies are looking at moving away from a capex to an opex model and having to do less with managing printing functions. MPS is also gaining traction in India, growing at over 20 per cent in India," HP Director Printing Systems (Printing and Personal Systems Group) Nitin Hiranandani told reporters here.

The company already offers MPS in India in Delhi and Mumbai.

"We are now expanding the offering to other cities. We will also rope in partners to offer secure and centrally managed print environment with streamlined workflows for SMBs and enterprises," he said.

Hiranandani added that the company would focus on verticals like banking, financial services and insurance and IT/ITeS to drive growth in the MPS business.

The company has also launched three new printers priced between Rs 63,750, to over Rs 7 lakh.