Here's how to jazz up your Apple Watch without compromising its safety
Apple Watch has been given the same treatment our smartphones are subjected to, namely being surrounded by rubber and plastic in the hope of keeping it safe from our own idiocy.

To save or to show off?
It's a conundrum: you spend oodles on fancy gadgetry then you panic it's going to break the whole time. It's why iPhones are locked away in soulless case prisons, obscuring their smooth metal chassis.
It's frustrating that we have to make this choice: we spend so much on tech then we have to decide whether to celebrate its beautiful design or play safe and hide it away.
You'd think that things that aren't being tossed around would be safe, but the Apple Watch has been given the same treatment our smartphones are subjected to, namely being surrounded by rubber and plastic in the hope of keeping it safe from our own idiocy.
The interesting thing is that this isn't really a case, but a cover. I'd expected that I'd need to take the strap off and encase the Watch in its new rugged bed, but it just slots right on top.
There are holes for the microphone etc, the screen protector is flush with the actual display of the Watch itself and there are rubber sections to let you press the side button and the Digital Crown.
The Crown is actually partly covered by the case, with only the rear of the dial free for spinning - it feels a bit like a sportscar wheel, which for some reason appealed.
Firstly, despite the 'sport' version of the Apple Watch coming in an aluminium case and ion-x glass (apparently to make it a bit more durable) I've no intention of taking this thing out and about if I'm going to tackle an assault course.
OK, there might be some scenarios where you'll be doing some DIY or tending to a rock collection, and in those cases the Griffin cover might come in handy. Well, except for the fact it pops off with slight upward pressure - anything getting caught below the Watch can make it fall off.
The other extreme option is to have it on all the time, using the same theory as smartphone cases to keep your new timekeeping pride and joy safe.
Except, well, if you're going to do that you might as well stick with a dedicated fitness watch. Many of them have similar chunky frames and can do all the same tracking and notifications - plus if you want to head off to go white water rafting they won't skip a beat.
Maybe if the Griffin case gave proper water protection, or at least kept all the metal covered, this would be an easier sell - but this doesn't feel in the same league as the brand's other rugged products which would pretty much ensure your smartphone was the only thing to survive the apocalypse.
The best moment came when someone asked which smartwatch I was wearing and I showed them I was just protecting the Apple Watch. They looked at me like I was a bit mad.
Hurry up, developers!
I fully expected this column to be all about my experiences with watchOS 2 from Apple, the new platform that enables the Apple Watch to run native apps.
This is a big move forward as it means you can free yourself from your phone on a run. Download some music and podcasts, pair some Bluetooth headphones and load up Strava, Nike+ or Endomondo and you'll be away.
Except despite the new OS being available for a week or so, there's still no sign of the expected slew of app upgrades, meaning I'm still stuck with the Watch Workout app, which is frightfully basic, or keeping my phone in my pocket when I want to go for a quick trot.
(As I'm writing this, Runtastic's free app has finally been upgraded to do this, and make use of the heart rate monitor, but that's the only one I've seen so far).
Due to the fact the Watch's heart rate monitor is still rather erratic, I'm not a fan of using the timepiece for running anyway (although I can pair a chest strap, which really helps matters. It's just dedicated sports watches can do the same thing and are miles more efficient).
But I still believe Apple (or another brand that makes a popular smartwatch) can rip huge market share from brands like Garmin, Polar or TomTom. The sheer variety of apps, from running to workout to sleep tracking, will always eclipse the built in options, and when smartwatch hardware gets the same sensors to work with, it'll be hard to see who will stick with the more dedicated devices.
Maybe it's a case of future smartwatches being rugged enough. Maybe they'll need encasing to make sure they're strong enough to withstand the rigours of sport. Oh, right...
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.