Freedom 251 maker Ringing Bells comes under excise, I-T departments' scanner

The celebrations haven't lasted long as the firm was surrounded in controversy around showcasing a rival company, Adcom's handset, as its own.

Freedom 251 maker Ringing Bells comes under excise, I-T departments' scanner
NEW DELHI: Ringing Bells, makers of the world's cheapest smartphone, has come under the scanner of excise and income tax departments as debates around the feasibility of offering a Rs 251 handset rages on.

According to the sources, the I-T Department is looking into the financial structure of the Noida-based company and have obtained documents, including those from the Registrar of Companies (RoC), in this regard.

"Yes, there was a visit from excise department and I-T Department. Since we are planning to achieve milestones under Make in India, Skill India and Startup India. They issued us some guidelines for future and extended full support and cooperation," Ringing Bells President Ashok Chaddha said in a statement to PTI.

Earlier this week, Ringing Bells launched the world's cheapest smartphone for Rs 251 amid great fanfare.

However, the celebrations haven't lasted long as the firm was surrounded in controversy around showcasing a rival company, Adcom's handset, as its own.

Chaddha clarified that "it wanted to show a sample or prototype of what the handsets will look like. This is not the final piece."
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"In view of the shortage of time and given that these were to serve only as prototypes given FOC to a limited list of persons, we went ahead. We would clearly mention that the Final Freedom 251 manufactured/assembled in India would be to identical specs - i.e. no change," he added.

The industry members have also complained against the company to the Telecom Ministry to dig deeper into the issue.

The ministry has sought a clarification from Ringing Bells for marketing its 'Freedom 251' mobile phone without a BIS (Bureau of Indian Standards) certification and has also asked the Uttar Pradesh government to check the firm's credentials.

The company said it has received 3.70 crore registrations on Day 1 and 2.47 crore on Day 2 (as of 1949 hrs).
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Freedom 251: Queries (FAQs) about the cheapest smartphone answered
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Text: Debashis Sarkar, TOI Tech

A working smartphone for Rs 251, without any government subsidy, is bound to attract apprehensions in the market. Especially, if it is from a little-known Noida-based company called Ringing Bells, which was recently established in 2015.

Whatever the case maybe, the fact is that the company has brought the Freedom 251 smartphone to India and is selling it at an amount, which is lesser than a good fast food meal. As noted in our first impressions, the Freedom 251 is a full-fledge usable smartphone.

The target audience, people for whom Rs 251 still matters, have nothing much to really ask for before buying it. However, people who might not use the smartphone primarily have got a lot to ask.

While initially there might be a lot of doubts around the Freedom 251, Ringing Bells is just clinging on to the price of device to silence critics, which by the way are growing by each passing minute.

So, here are the answers to all the major questions raised by consumers.
Text: Debashis Sarkar, TOI Tech

A working smartphone for Rs 251, without any government subsidy, is bound to attract apprehensions in the market. Especially, if it is from a little-k..
Read More
While the market is used to substandard unusable products at cheap prices, the Freedom 251 smartphone (surprisingly) delivers.

The company accepted that the smartphone should ideally cost above Rs 3,000.

So, Ringing Bells claims to offer consumers a Rs 3,000-like smartphone performance in this mobile retailing at Rs 251.
While the market is used to substandard unusable products at cheap prices, the Freedom 251 smartphone (surprisingly) delivers.

The company accepted that the smartphone should ideally cost abov..
Read More
Ringing Bells has confirmed that the government has nothing to do with the price of the smartphone.

While member of parliament Murli Manohar Joshi and defence minister Manohar Parrikar were invited for the launch, the company claimed that they were just invited as special guests.

However, the defence minister did not attend the event.

On the price of Rs 251, Ringing Bells made it clear that 'price innovation' is borne by themselves.

So, the company is giving the subsidy not the Indian government.
Ringing Bells has confirmed that the government has nothing to do with the price of the smartphone.

While member of parliament Murli Manohar Joshi and defence minister Manohar Parrikar were in..
Read More
Ringing Bells president Ashok Chadha is primarily aiming to achieve this price point by making it a mass product and save from economies of scale. Also, once their platform is well established, Chadha will opt for alternative sources of income.

He mentioned that the company intends to make very little profits from the Freedom 251 particularly.

The cost of making one unit of the smartphone is around Rs 2,000. "By making in India, this price goes down by Rs 400. Then we will sell online only. So, this pulls down the price by Rs 400 further.

We are sure that this smartphone will be in a lot of demand. We are assuming to save around Rs 500 from this economy of scale. At last, we wait for our platform to grow, so, that we can make money from other services," explained Chadha at the launch event.

The company is also aiming to introduce its own SIM card within a couple of years (which can be the main source of income/profits).
Ringing Bells president Ashok Chadha is primarily aiming to achieve this price point by making it a mass product and save from economies of scale. Also, once their platform is well established, Chadh..
Read More
The company has stopped taking orders on the Freedom251.com website after receiving massive booking requests.

Ringing Bells will start the booking process soon. To book one, consumers will have to visit www.freedom251.com, click on buy and follow the on-screen instructions.

The booking period will close on February 22. Consumers can expect to get the smartphones by June 30 (latest).
The company has stopped taking orders on the Freedom251.com website after receiving massive booking requests.

Ringing Bells will start the booking process soon. To book one, consumers will hav..
Read More
Ringing Bells stated that they have over 650 service centres across India.

The device comes with a 1 year warranty.
Ringing Bells stated that they have over 650 service centres across India.

The device comes with a 1 year warranty.
READ MORE
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