Ericsson launches rural broadband project

India's first high speed packet access powered rural broadband demo network, that delivers the benefit of 3G, was launched as a pilot project early in September across 18 villages and 15 towns in Tamil Nadu.

MAHABALIPURAM: Aiming to bridge the digital divide between rural and urban India and to bring in the benefits of the internet services to rural people, telecom equipment vendor Ericsson on Wednesday launched "Gramjyoti rural broadband project' here.

India's first HSPA (high speed packet access) powered rural broadband demo network, that delivers the benefit of 3G, was launched as a pilot project early in September across 18 villages and 15 towns in Tamil Nadu, Ericsson India Vice President (Marketing and Strategy) P Balaji told reporters here on Wednesday.

"The project is an attempt to showcase and introduce the benefits of wireless CDMA (WCDMA)/HSPA technology in rural India, which will help connect communities to high-speed internet services for the first time", he said.

Balaji said the company had taken the existing GSM network and had upgraded it to the next level-the HSPA and provided broadband access to these villages.

According to Balaji, Ericsson would provide these communities high-speed internet, helping them access services like telemedicine, e-education, e-governance, online local information like rates for agricultural products etc.

The project is supported by partners, including Apollo hospitals, Hand in Hand - an NGO, Edurite, One 97, CNN and Cartoon Network.
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Asked if this initiative was a part of corporate social responsibility of the firm, he said this was a business objective to demonstrate how rural India would benefit through such a project.
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