Dell to up headcount, make PCs from '07
Global PC maker Dell will start manufacturing PCs in India next year and will up its headcount here to 20,000.
Besides, the company will invest 150 million dollars this year for its various global initiatives including India.
"We will manufacture all our products in our facility in Chennai in the first half of 2007 for the domestic market. Initially, we will start manufacturing desktops, which contribute 70 per cent of our revenues and then we would add new products to our portfolio," Dell Vice President Customer Experience and Support Dick Hunter said.
He said the company was investing 150 million dollars globally in this fiscal, in its customer care support centres. However, he declined to give details as to how much of this investment would come to India.
Dell currently employs about 13,000 people in India and in the next couple of years is expected to take the total number of its employees to 20,000.
To reach out to customers across the world with affordable technology, Dell recently opened its new customer contact centre in Gurgaon. The 300,000 square-foot centre currently employs 800 people and the number would increase to 1,000 by the end of this year. The centre has a total capacity of 3,000 employees.
"In the Gurgaon centre, we are piloting innovative support strategies that we hope to replicate around the world. We are also investing in capabilities of our support professionals through training and certification programmes," Hunter added.
He said the company has 45 per cent market share in the corporate sector in India. During the last quarter, the company's volume growth in the country was 83 per cent and in terms of revenue, it was 63 per cent.
The Indian PC market is expected to grow from 5.4 million PCs in a year to about nine million in the next two years, Hunter said. In the last four quarters, its revenues in India grew 40 per cent to 270 million dollars.
The company, in September had signed an MoU with the Tamil Nadu government for a Rs 280 crore plant at Sriperumbudur near Chennai. The investment would be made in two phases, with about Rs 140 crore in the first five years and then scaled up in the second phase.
It would allow the company to provide better delivery time and facilitate better customer experience. Currently, delivery time is about 12 days and that could get reduced to 3-5 days, once the manufacturing starts in India.
The company has been providing customer support to clients in the US and Europe from a temporary facility in Gurgaon since April. The global Dell customer support network includes about 25 centres.
Dell had set up its first customer experience centre in India in Bangalore in 2001, followed by centres in Hyderabad and Chandigarh in 2003 and 2005, respectively. These centres have transitioned into a premier operation for Dell, where teams offer sales, technical support, customer care, e-mail support and global financial services to various businesses within Dell.
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