Dell to bring smartphones to India

Dell plans to sell its smartphones in India to enter the world’s second-largest wireless market.

By Bloomberg | Jul 15, 2010, 09.29 AM IST

Dell plans to sell its smartphones in India to enter the world’s second-largest wireless market. The company, based in Round Rock, Texas, which sells computers to home-users and businesses in the world’s secondmost populous country, placed an advertisement in local newspapers on Wednesday, saying it is making “a move into mobile phones” and sought distributors with “retail reach.”

“India is one of the key markets for Dell and as we work on plans to bring smartphones to this market, we continue to explore various go-to-market options,” Mahesh Bhalla, a general manager who oversees the local unit’s consumer division , said. Dell, which follows Apple and Research in Motion to India, is seeking to tap a market where users are expected to exceed 771 million by 2013, according to researcher Gartner.

India had about 618 million mobile-phone accounts as of May-end , according to the nation’s telecom regulator, second only to China’s market in size.

CEO Michael Dell led his namesake company into the smartphone market in 2009 and set up a new communications group in December, headed by former Motorola phone chief Ron Garriques, to develop phones and mobile gadgets.

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