Dell partners with HCL on distribution

BENGALURU: Technology major Dell today announced it has entered into a strategic distribution partnership with HCL Infosystems Ltd to distribute Dell's entire Hardware & Software Products.

Under the partnership, HCL Infosystems will leverage its pan-India network of partners to distribute Dell's entire Hardware & Software Products, Dell said in a release.

The strategic partnership will widen the reach of Dell's products especially in Tier II and Tier III locations across the country, the release said adding, the partnership also involves comprehensive Go-to-Market initiatives and activities.

Since the launch of the new GTM, Dell has been strengthening its distribution network across the country, engaging in partnerships with leading distributors for the sale of its products.

The strategy has helped increasing its customer base and strengthening channel partnerships in India, the company said.

This partnership would also enable HCL's Partner Network to service back-to-back needs of its customers and also provide augmented availability through the stock-and-sell route, Dell said.

HCL Infosystems as a leading Enterprise Distributor has been strengthening its portfolio by adding more OEMs (Original Equipment Manufacturer's) to offer a comprehensive offering and choice to its partners and customers, it added.

"This partnership will for the first time include Dell's software solutions portfolio, further expanding opportunities for our channel and distribution partners across Dell's complete solutions portfolio - from the device to the datacentre," Dell India President & Managing Director Alok Ohrie said.