CSR India looking to enter automotive, security market

NEW DELHI: Technology firm CSR India on Monday said in order to expand its business in the country it is looking at new verticals like automotive market and homeland security market segment.

"We are now looking to expand our business in India by going full throttle in the business verticals including automotive market, homeland security market and healthcare sector," Sirf India GM & MD Ashu Pande said.

CSR is an Indian arm of UK-listed CSR, operates in bluetooth, GPS, FM, Wi-Fi and audio devices. The company last year had acquired Sirf, making its wholly owned subsidiary. Sirf India is a manufacturer of GPS chip sets.

Going ahead the company expects global revenues to touch $10 million with these new verticals in the next 2 years.

As of now the company operates through the mobile manufacturers like Nokia, Sony Ericsson, Motorola and Samsung, which uses their bluethooth devices.

The company is now supporting local manufacturer to build domestic developed products.

"The company is now involving local manufacturers to make GPS receivers domestically," Pande added.

The company which is expanding in the domestic market, is now bullish on the 3G services launch in India. In a reply Pande said that cost of smartphones have come down giving an opportunity to the mobile companies which in turn will benefit us.