Celkon eyes to double sales this fiscal

MUMBAI: Hyderabad-based mobile handset maker Celkon is aiming to double its revenues this year to Rs 1,200 crore on the back of strong growth in smartphone sales.


The company, whose revenues stood at Rs 606 crore, last year, is also looking at strengthening its smartphone portfolio with the launch of three new devices as the festive season sets in.

"We have seen strong growth in sales due to our differenciated offering. This year, we are confident of clocking Rs 1,200 crore in sales driven by smartphones sales," Celkon Impex executive director Murali Retineni told PTI.

Currently, the company sells about 6 lakh handsets a month with smartphones comprising about 20 per cent of it.

"We have three brands of smartphones -- Campus, Monalisa and Signature-- in the Rs 4,000 to Rs 20,000 price range. During the forthcoming festive season, we are looking at introducing three new smartphones. The focus going ahead would be on smartphones as that is where the market is heading to," he added.

The company has a portfolio of 20 smartphones as of now and is looking at adding 15 more in the October-December quarter.

"We are looking at touching sales of 10 lakh by December and are hopeful that a 30 per cent of that will be smartphones," Retineni said.

Celkon, which was the title sponsor for the tri-nation series featuring West Indies, India and Sri Lanka in the Caribbeans this year, has now partnered music stalwart AR Rahman for his road tour -- Rahman Ishq.

The company will launch limited edition music phones titled 'RahmanIshq' series next month as part of the tie-up.

"Last year, we spent Rs 50 crore on marketing and advertising. This year, we are doubling the budget and it will be spend on music and cricket. The idea is to connect with the youth," he said.