Canon aims for top slot in inkjet printer market by 2015: Official

NEW DELHI: Canon is aiming to be the leader in the country's inkjet printer market by 2015, a top official said today.

"With the new exciting range of printers and innovations coming from Canon, we aim to be No. 1 in India by 2015," Canon's Group Executive for Inkjet Product Operations Hideaki Fukai said in a statement.

The company today launched of imaging software 'My Image Garden' for its PIXMA range of inkjet printers.

"Printers at home are being looked at as a lifestyle product and consumers would like to do more with their inkjet printers than just simple print. With the new applications that Canon has introduced, consumers can create innovative 3D arts, photo albums, photo frames among others" Fukai said.

Canon India's Senior Vice President Alok Bharadwaj said that Canon has seen growth by 30 per cent in Inkjet category by year to date.

"With strong marketing initiatives our market share has jumped to 22 per cent in Q3 2012. This domain is vital for our future plans and we are aiming to reach 25 per cent in the year 2013. We are putting all our efforts to take market leadership by the year 2015," Bharadwaj said.