At new dating site, love is in the MacBook Air

SAN FRANCISCO: Apple Inc.'s ads used to challenge consumers to ``think different.'' Now a website wants to help fans of the iPhone and Mac computer maker date different, too.

Called Cupidtino _ an homage to Apple Inc.'s home base in Cupertino, California _ the site aims to connect Apple aficionados with like-minded ``Machearts.'' The idea is that if you love the iPhone and Mac maker's products you might be best suited to date a fellow Apple fan.

Profile pages on the site reveal such intimate details as earliest Apple product purchases and lists of favorite iPhone apps.

Cupidtino is the brainchild of Mel Sampat, a former Microsoft employee. He came up with the idea during an argument with his girlfriend over whether he should use his iPad during dinner.