Apple received more than 1 million pre-orders for iPhone 4S in a day
Apple received more than 1 million pre-orders for the iPhone 4S in a single day, 67% more than for the previous version of the device.
By Bloomberg | Updated:
Lisa Rapaport & XU Wang
NEW YORK: Apple received more than 1 million pre-orders for the iPhone 4S in a single day, 67% more than for the previous version of the device.
Demand for the phone, introduced a day before Apple co-founder Steve Jobs passed away, is a tribute to the technology icon’s legacy, said William Choi, an analyst at Janney Montgomery Scott. “It’s the last phone developed with Steve Jobs at Apple,” Choi said.
“There are definitely some sentiments at play here.” The rush also signals pentup demand for the new model, which followed the previous version by 16 months — longer than usual.
Apple unveiled the iPhone 4S last week, pricing it at $199, $299 and $399. The new model will be the first Apple product release since the October 5 death of Jobs.
The iPhone represents the company’s biggest source of revenue, accounting for about half of sales. The iPhone 4S will be available at Apple retail stores in the US on October 14, the company said on Monday in a statement.
NEW YORK: Apple received more than 1 million pre-orders for the iPhone 4S in a single day, 67% more than for the previous version of the device.
Demand for the phone, introduced a day before Apple co-founder Steve Jobs passed away, is a tribute to the technology icon’s legacy, said William Choi, an analyst at Janney Montgomery Scott. “It’s the last phone developed with Steve Jobs at Apple,” Choi said.
“There are definitely some sentiments at play here.” The rush also signals pentup demand for the new model, which followed the previous version by 16 months — longer than usual.
Apple unveiled the iPhone 4S last week, pricing it at $199, $299 and $399. The new model will be the first Apple product release since the October 5 death of Jobs.
The iPhone represents the company’s biggest source of revenue, accounting for about half of sales. The iPhone 4S will be available at Apple retail stores in the US on October 14, the company said on Monday in a statement.
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