600th Dell exclusive store launched

MUMBAI: Integrated IT Company, Dell India, announced the launch of its 600th Dell Exclusive Store (DES), inaugurated by Phil Bryant, Vice President - Consumer and Small Business Sales, Dell.

With major focus on India, the company plans to open 825 stores by the end of 2015.

According to the statement, ‘Dell’s aim is to strengthen customer experience through one on one brand engagement and build greater awareness around PC adoption’. Its plans include to improve sales in Tier 1 – Tier 5 cities and towns.
The statement adds that Dell has initiated a new GTM strategy, which combines attractive pricing, greater variety of products and a rapid, on-time retail expansion plan.