Video commerce startup Swirl secures $1.1 million in funding led by Shastra VC

Video commerce company, Swirl, has secured $1.1 million in seed funding round, led by Shastra VC (formerly Veda VC) and other angel investors from India, Middle East, and USA.

The angle investors include Haptik CEO Aakrit Vaish, ex-CTO Freshworks Shan Krishnasamy, MeTL CEO Mohammed Dewji, Momentum CEO Naim Siddiqui, Ex-SVP Flipkart Anil Goteti, Ex-CMO Future Group Jiten Patri, TrakinTech’s Arun Prabhudesai, Mitgo MD Neha Kulwal, Uncode CEO Ratan Ingu, Ex-CEO Madison Paresh Chaudhry and others.

Kaizad Hansotia, founder CEO of Swirl said, “With the funding, we plan to enter the $100+ billion US and UAE market while strengthening our product suite.”


The funds will be used to meet the global demand and its go to market and product teams, with focus on North America and the Middle East. Swirl’s client across consumer categories like D2C, retail, auto, and fintech include Puma, VIVO, TVS, LG, etc. The company reported to help brands increase their ecommerce conversions 3X, with an average 13X ROI.

Bheshaj Joshi, cofounder CTO of Swirl, said, “98% of visitors on any ecommerce website or app don’t convert and we are here to fix that. By harnessing the power of AI using video context metadata and LLM, Swirl will be able to drive quantifiable sales uplift, creating a seamless and personalised customer experience that is 10X better than what a user sees today.”

Swirl has recently partnered with the US-based reviews and ratings company, Cohley. The brand is now building deep AI integration to systematically extract contextual insights from videos. It also plans to use the video context metadata to train a large language model (LLM) based chatbot, which can be accessed by the viewers from the video itself.