User engagement platform Aampe raises $7.5 million in funding led by Matrix and Peak XV

Artificial intelligence (AI)-based messaging and user engagement platform Aampe on Thursday said it has raised $7.5 million as part of fresh funding led by Matrix Partners India and Peak XV Partners (formerly Sequoia Capital India).

The company said it will use the funds for product development and growth as it sets sight on global expansion.

Founded in 2020, Aampe is an AI native customer relationship management (CRM) platform, that helps businesses and consumer apps with conversion and retention by helping them personalise and automate content experience. With this round, Aampe has now raised a total of $9.3 million since its inception.


“Aampe has created a way for CRM AI agents to iteratively learn user preferences and then adapt and respond to those preferences optimally, unlocking the benefits that better customer experience provides,” said Paul Meinshausen, cofounder and chief executive, Aampe.

“Customer engagement and marketing technology has been an early beneficiary of advances in AI and machine learning, and Aampe is a clear front runner in enabling organizations to adopt personalized and result-oriented communication to drive growth." said Aakash Kumar, managing director, Matrix Partners India.

Aampe currently serves over 50 million users each month and works with the likes of PayU, Swiggy and Zalora among others.

"As the world switches from growth at all costs to profitable growth with a solid unit economics profile, the way users are engaged and retained inside an application world has become more important than ever,” said Anandamoy Roychowdhary, partner - Surge, Peak XV Partners.

Aampe is looking to grow its customer base across Asia, Europe, and North America.