SleepyCat raises $3.8 million led by Saama Capital

D2C mattress maker SleepyCat has raised $3.8 million in an extended Series A round led by Saama Capital, with participation from existing investors DSG Consumer Partners and Sharrp Ventures.

The latest funding is an extension to the Series A round of $1.6 million that the company had raised in 2019 from investors led by DSG Consumer Partners and Mariwala Family’s investment vehicle, Sharrp Ventures.

With this fundraise, the company will focus on design innovation and build sleep solution products while expanding its manufacturing and distribution capabilities. “We will also galvanize research and development for product innovation,” said Kabir Siddiq, founder and CEO, SleepyCat.


Founded in 2017 by Siddiq, SleepyCat competes with other established new age brands such as Wakefit, Duroflex, The Sleep Company and others that have recently raised capital from risk investors. The mattress market continues to be highly unorganised in India, has players such as Sleepwell, Sheela Foam Ltd and Kurl-on among others vying for a meaningful share in the growing pie.

“Self-care has been largely neglected over the years, but the pandemic has made users more aware of self-wellness and has drawn greater focus to making informed choices: what to eat, where to travel and how to sleep,” said Kiranbir Nag, Partner at Saama Capital.

Based in Mumbai, SleepyCat is shipping over 10,000 products a month across categories.

“In addition to building a solid brand, Kabir and team have been extremely capital efficient in building the business – a quality we greatly value. Despite the products being a discretionary purchase, the company has been on a healthy growth trajectory through the pandemic,” said Hariharan Premkumar, head of India at DSG Consumer Partners.

The brand has also entered the pet bedding category with its fluffy and orthopedic pet bed offerings.