Pronto raises $25 million led by Epiq Capital; valuation hits $100 million

Home services startup Pronto has raised $25 million in a round led by Epiq Capital, with participation from existing investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures, Anjali Sardana, the company’s founder and CEO, told ET. With this, Pronto has a post-money valuation of $100 million.

The eight-month old startup has more than doubled its valuation since its August funding round, when it raised $11 million at a $45 million valuation in a deal led by General Catalyst. The latest financing comes amid a surge in the instant house-help segment, with companies rapidly scaling operations to capture rising urban demand.

The startup will be using the new capital for hiring and training more professionals, deepening operations across existing markets, and expanding into new cities and service categories over the next 12 to 18 months, she said.


“We are supply constrained, so our focus is on supply acquisition and scaling in a way that allows us to maintain really high quality,” Sardana noted. Currently, Pronto works with 3,000 professionals and is present in 10 cities.

She explained that the company clocked over 350,000 orders in February (against 150,000 in December), and added that it has burned around $8 million in the past one year in the highly competitive market.

“The top 1% of our customers use our service over 23 times a month, while the top 10% use it over nine times. So, there's a large number of customers that are using our service, and not on an ad hoc basis that one might expect,” said Sardana.

Founded in April 2025, Pronto connects households with trained professionals for services such as cleaning, laundry, washing utensils, and basic meal preparation.

Sardana said that the platform has also launched a car washing service in some micro markets of Gurugram.

“We've seen very positive unit economics and strong demand for car washing. We are running a few different pilots of other services across cities like Bengaluru, Pune, and Hyderabad,” she added.

Originally domiciled in Delaware, the startup flipped back to India last August. Recently, Pronto also shifted itsheadquarters to Bengalurufrom Gurugram to tap into the city’s talent base.

Pronto’s fundraising comes just a few months after rival Snabbit announced a $30 million round led by Bertelsmann India Investments. Both companies compete with InstaHelp, the on-demand house-help offering from Urban Company, which listed last September.

Bengaluru-based Snabbit has raised $54.5 million so far from firms like Lightspeed and Nexus Venture Partners. On Monday, ET reported that Snabbit has clocked 830,000 orders in February, up from about 500,000 in December. On February 23, Urban Company crossed the50,000-daily bookings mark.